If I have to count a person who is
revolutionizing the retail industry is with no doubt is Jeff Bezos founder of
Amazon.Brad Stone in his book ‘’The everything store’’ explain the story of Amazon.Bezos graduated Princeston in 1986 and started his eraly career on Wall Street.The decision to left corporate environment and to start his own business was a turning point in his carrer which helped him to become today the richest person in the world.
The company was set up in Seattle together with Shel Kaphan in a garage.Like many startups the main problem at the beginning was how to raise funds.Bezos started with initial investment of 10 000$ and continued to increase it progressive with 84 000$ and additional 100 000$ from his parents.
Amazon started as an online book stores but his view was another more exactly to revolutionize all retail industry via encommerce.On 16 July 1995 Amazon become visible to all web users a giant was born.
After another fund raising Silicon Vally venture capital firm Kleiner Perkins invested 8 mil $ acquiring a 13 % stake in the company.On may 15 1997 Amazon went public raised 54 mil$.
From the beginning Amazon wanted as easy possible for customers to buy things from the site.Amazon’s ability to ship products efficiently and offer precise delivery times to customer gave the company a competitive edge over its rivals.
The company grow fast at the end of 2004 ,the company distribution system become expensive and more unrealiable.Jeff Bezos wanted a system of distribution more reliable and he recruited an extremely talented supplu chain expert Jeff Wilke.
In January 2002 Amazon introduced ‘’Free super Saver shipping from orders above 99$ and dropped to 25 $.Amazon success dosent come only from innovative distribution strategies but also from acquisitions.Jeff Bezos is good in spot threats like companies which compete.His approach is simple either try to buy that business or destroy them.
Over the time Amazon did important acquisition like :IMDB,Brithish web bookstore,Telebuch,Alexa Internet,Drugstore ,Pets.com,Gear.com,Greenlight.com,Home-Grocer.com,Zappos,,Diapers.com
We might think that Amazon is a retail company but is more than that is technological company too.Amazon Web Services AWS is used like storage database for companies like Pinterst,Instagram,Netflix,NASA and CIA.
Amazon ability to be innovative in techonology made them a serious threats for companies like Google,Apple.In 2004 Amazon started to work on mysterious project Lab 126 to construct ebook devices.Bezos thought that the future of books will be ebooks,in that period Apple introduced Itunes a devices that can help to download music.For him the perspective that Apple or Google would be able to built e book devices was extremely awful.
On 19 November 2007 Jeff bezos introduced Kindle ebook device and in the fall of 2012 Kindle Fire tablet.
After I read this book I discovered in Bezos an extremly good business person with his ability to conntinous innovate and to ‘’ kill’’ all potential adversaries made him a very successful person.
In conclusion what makes Amazon so special after Jeff Bezos are:’’We are genuinely customer centric,we are genuinely long term orientedand we are genuinely like to invent.Most companies are not those things.they arfe focused on the competitor rather than customer’’ does are the things that Bezos has understood and companies like Wallmart,Sears,target didn’t.
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