THE STARTUP WAY BY ERIC RIES

‘’HOW ENTREPRENEURIAL MANAGEMENT TRANSFORM CULTURE AND DRIVES GROWTH’’

What caught me attention is the ‘’entrepreneurial mangement’’  terminology I recognize that I haven’t studied it in the college.In his book Eric Ries explain how organizations after they reach certain size they start to die slowly from inside.

After being involved in many projects and coached more than hundred project teams he has discovered that one of the reasons that organizations are dying is lack of innovation.Big companies inevitable became bureaucratic.

In his viewing  any organization can adopt statup way principle by following:

1)      Continous Innovation

2)      Startup as atomic unit of work

3)      The Missing function

4)      The second funding

5)      Continous transformation

Eric Ries explained why entrepreneurial management is not a replacement for traditional management is a leadership framework designed specially for 21 century uncertainty it’s discipline that help managers to become more rigorous in the entrepreneurial part of their management.

The startup way requirw reform and changes on both sides of the traditional busines.In some business and incredible amount of talent and energy gets wasted and innovation is blocked in archaic and inflexible structure.In this process of transformation not only top managers are involved and also midle  managers and all workers.

The idea of this training programmeis that anyone can be coached in the entrepreneurial way of thinking.

In conclusion I recommend this book  for every entrepreneur and who wants to become entrepreneur.The Startup Way teaches companies of all size how effectively incubate and maintain an entrepreneurial culture.

PURPLE COW BY SETH GODIN

‘’THE OLD WAYS OF MARKETING ARE DEAD AND BEING SAFE IS NOW TOO RISKY’’

A book that I founded very interested is Purple  Cow written by  Seth Godin,it’s about marketing and how you can transform your company in a remarkable one.The   idea  with name of the  book come after a trip in France he had observed cows grazing and after a while all  those cows had something in common,they were boring.

In his vision the perfect ‘’Purple Cow has to be remarkable  than the others one.For years the marketers  have talked about P’s of marketing:

• ·         Product
• ·         Pricing
• ·         Promotion
• ·         Positioning
• ·         Publicity
• ·         Packaging
• ·         Pass-along
• ·         Permission

Generally speaking companies spend  millions on advertising  in hopes that they will recreate the glory days  of the TV industrial complex.Seth Godin argues that the TV industrial complex is a hemorrahging approach that marketers don’t have a clue what  to do about it.

He has identify two rules of how marketing is working:

THE OLD RULES WAS:

‘’Create safe,ordinary product and combine them with great marketing’’

THE NEW RULE IS:

''Create remarkable products that right people seek.''

( Recently I ‘ve travelled in Germany Munich  one of the famous beer is Augustiner despite it ‘s an old company last time that spend money on advertising was 1975 this an example of purple cow)

In today and future economic environment the winners will be the companies  that innovate and figure out what’s working fast and  do it more and figure out whats not working and kill it.

In conclusion I recommend for everyone who wants to become entrepreneur  to read this book it full with examples of companies that use old fashioned approaches and with companies that innovate that are purple cow.Purple Cow is not cheap shortcut,it is however the best strategy for your company to grow and to be remarkable.