My first impression after I 've read this book'' WOW ''.Probably the most important business book that I've ever read.Starting a business is a dream for all of us,but unfortunately a lot of startups fail since at the begining.One of the reasons is that we choose to enter in crowded markets where the competition is fierce without knowing this.
W Chan Kim/ Renee Mauborgne in their book explain how to avoid competition ''Red Ocean''and make the shift to ''Blue Ocean''creating new markets.Blue Ocean Shift is systematic process to move your organization from markets with bloody competition to new markets.
This book contain examples and stategies that we can us to create new markets and make the competition irrelevant.Blue Ocean Shift can be made following the 5 steps:
Step 1: Get Started
Choose the right place to start your blue ocean initiative.The Pioneer Migrator Map
Step 2: Understand where you are
Collectively build one simple picture that captures your current state of plan ''The Strategy Canvas''
Step 3: Imagine where you could be
Discover the pain points of buyers imposed by the industry ''The Buyer Utility Map'' Identify the total demand landscape you can unlock
The three tiers of noncustomers
Step 4: Find how you get there
Apply systematic paths to reconstruct market boundaries ''The Six Paths Framework''
Develop alternative strategic options that achieve differentiation and low cost''The Fout Actions Framework ''
Step 5: Make your Move
Select your move at the blue ocean fair,conduct rapid market tests and refine the move.Finalize the move by formalizing your picture business model that delivers a win for both buyers and you
I dont want to insist about this steps you will find them in the book .In the end I recommend this book,following this stategies you will focus more on creativity by capturing new demand not fighting for existing customers.
