NETWORKING LIKE A PRO BY IVAN MISNER AND BRIAN HILLIARD

Since from the begining of my work activity ,I've been a person who I underestimated the power of networking. I often hear this kind of questions:'' I don't start a business because I don't have the right connections''  , How can I get my first clients?

Unfortunately for many of us,networking is something that is not thaught in school.To find the answers of this questions we should read Ivan Misner and Brian Hilliard book ''Networking like a Pro''. In their view networking is forming mutually benefical relationship which brings you new connections with large number of people who will become good customer.

Networking is about long term succes rather than short term gain,it refer to referral marketing  which is one of the most important ways for entrepreneurs to built their business.Networking can be learn ,is process which can be developed over time.The process of creating a networking implies three distinct phases:

1. visibility
2. credibility
3. profitability

To be a good networker you need to have the following charactristics:

• good listener
• positive attitude
• help others
• sincere,authentic
• follow up
• trustworthy
• approchabale

In the end I highly recommend this book and  don't forget networking is about relationship and getting to know people,and the most important developing solid foundation where future business can be generated.