We are witnessing to a revolution in frugal innovation. To be a successful company today implies huge pressure from customers, they become more cost-concious and eco-aware are demanding affordable sustainable and high quality products.
Frugal innovation is a game changing business strategy ,but is more than a strategy it denotes a new frame of mind one that sees resource constraint as an opportunity.
By being an early movers these innovators are consolidating their position and leaving their competitors behind.
