BUSINESS ADVENTURES BY JOHN BROOKS

’THE BEST BUSINESS BOOK I’VE EVER READ’’ – Bill Gates  .

Being curios at what Bill said about this book,I’ve chosen to read it and I want to say that the book is an amazing story and presents events that market the XX century or corporate America.

One the story that caught my attention was the ‘’EDSEL ‘’ project which was introuduced and implemented by Ford Motor Company.’’Edsel was car prototype that which has proven a total failure.A real example of  how to through from the window 350 mil $.

In antithesis with EDSEL is ‘’Xerox ‘’ which was started in 1906  in Rochester by Joseph C Wilson  under name ‘’ Haloid Company’’ which was involved in manufacturing photographic papers and copying process.The company has growth rapidily  because it’s revolutionary product and services.

One more time it’s proven that  anyone with great vision  and skills which it’s able to pick up the right persons can do great things.But picking the rights persons and work with them it’s not an easy task.

People in greed for money can do illlegal things like sotck manipulation. Clarence Saunders  is the right example,man with no education and no ethics  created a tsunami on the stock market.In 1919 he founded Piggly Wiggly a chain of retail situated in South Wales .Saunders will remain in history the man who invented ‘’the supermarket’’ whitout to know that.

People with good skills can be in great demand  like Donald  W Wohlgemuth  manager department of ‘’ B.F. Goodrich’’ which was responsabile with designing and construction of suits for astronauts.In one day he got a job offer to work for a large company ‘’ Dedware International Latex Corporation’’ to do research and development on space suits for Appolo.The management of the company  offered Wohlgemuth the position of the manager of engineering with annual salary of 13 700$.

He accepted the offer and the problems for him just started because B.F. Goodrich  didn’t want to let  him go,because to one paragraph in his contract that was stipulated cannot work for company in the same industry and cannot share the secrets of B.F.Goodrich.In the end the court gave him the accept to work for Dedware International Latex.

In conclusion I recommend this book ,even this book  was written many years ago rules of running business and creating value haven’t changed.For all organizations humans factors are very important dosent matter if you have the great,idea,vision you still need to have the right people to implement those.