THE STARTUP WAY BY ERIC RIES

‘’HOW ENTREPRENEURIAL MANAGEMENT TRANSFORM CULTURE AND DRIVES GROWTH’’

What caught me attention is the ‘’entrepreneurial mangement’’  terminology I recognize that I haven’t studied it in the college.In his book Eric Ries explain how organizations after they reach certain size they start to die slowly from inside.

After being involved in many projects and coached more than hundred project teams he has discovered that one of the reasons that organizations are dying is lack of innovation.Big companies inevitable became bureaucratic.

In his viewing  any organization can adopt statup way principle by following:

1)      Continous Innovation

2)      Startup as atomic unit of work

3)      The Missing function

4)      The second funding

5)      Continous transformation

Eric Ries explained why entrepreneurial management is not a replacement for traditional management is a leadership framework designed specially for 21 century uncertainty it’s discipline that help managers to become more rigorous in the entrepreneurial part of their management.

The startup way requirw reform and changes on both sides of the traditional busines.In some business and incredible amount of talent and energy gets wasted and innovation is blocked in archaic and inflexible structure.In this process of transformation not only top managers are involved and also midle  managers and all workers.

The idea of this training programmeis that anyone can be coached in the entrepreneurial way of thinking.

In conclusion I recommend this book  for every entrepreneur and who wants to become entrepreneur.The Startup Way teaches companies of all size how effectively incubate and maintain an entrepreneurial culture.