Friday 22 November 2019

STEVE JOBS BY WALTER ISAACSON

" My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary.   -  STEVE JOBS
Steve Jobs by Walter Isaacson

There is a saying that " All people can be replaced at work place" which is not true in case of Apple. Steve Jobs has proved that saying is not true. Apple become what is today only because of him and he has proved that Apple could not exist without him.
Life wasn't fair for him when he was kicked from Apple after 10 years by the man who was hired by him. Jobs wasn't only a visionary who made great products but also a good entrepreneur who build companies. After he was fired from Apple he has proved again that he can build successful business like: NeXT and Pixar.
Reading the book, written by Walter Isaacson I discovered important parts of his life, but also so important business lessons that I didn't learn in school. We been taught that before to launch a product is important to do a market research to discover what people might want. However this had not applied in his case. He later explained: " People don't know what they want until you show it to them".
In conclusion I firmly recommend this book, for those who want to discover the his life. He didn't invent many things, but he was a master at putting together ideas, art and technology in ways that invented the future.

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