The Power of Habit by Charles Duhigg

                                      Why we do what we do and how to change

Playing video games, watching TV and spending time on social media are one of the habits that are popular among us ,which are considered bad. People are influenced by habits and become what they are because of their own habits. We can define a habit like the process in which the brain converts a sequence of actions into an automatic routine.

Having said this, we can ask few questions like: How do we know which are good and bad habits ? Can we change or replace them?  To find out answer to that questions I recommend the book " The Power of Habit" written by Charles Duhigg.

Charles Duhigg examine how habits can be ignored, changed or replaced in real life. In his book he has discovered why some people and companies are struggling to change despite years of trying , while others seem to remake themselves overnight. Creating new habits is not an easy process. One of the first person who explained how habits are created among consumers is Claude Hopkins.

                         Two basics rules of  how habits are created among consumers:

1. Find a simple and obvious cue
2. Define rewards

Figuring out how to spark a craving makes creating a new habit easier. New habits can be adopted to organizational structures. Starbucks is an amazing and well know company that discovered how to turn self discipline into an organizational habit. Facing problems like: customers complaints, screaming customers and long line cash register, Starbucks has introduced a set of rules of how to respond to specific cues. This is know like Starbucks " LATTE " Methotd
L- Listen to the customer
A- Acknowledge their complains
T- Take action by solving the problems
T- Thank them
E- Explain why the problem has occurred

Introducing this new set of rules, Starbucks not only changed the company habit, but also gave employee a greater sense of authority and how to use more efficient their intellect and creativity.
For an organization to become successful, the leaders must cultivate habits that create a real and balanced peace.