FRUGAL INNOVATION BY NAVI RADJOU AND JAIDEEP PRABHU

                                     HOW TO DO BETTER WITH LESS


We are witnessing to a revolution in frugal innovation. To be a successful company today implies huge pressure from customers, they become more cost-concious and eco-aware are demanding affordable sustainable and high quality products.

Frugal innovation is a game changing business strategy ,but is more than a strategy it denotes a new frame of mind one that sees resource constraint as an opportunity.

By being an early movers these innovators are consolidating their position and leaving their competitors behind.

THE ART OF WAR SUN TZU

 If I have to count one of strategies , that have contributed to China expansion in the last decades is with no doubt the lessons of acient chinese  warrior-philosopher Sun Tzu.

China expansion seams instopable, if you look how chinese goods are spreading around the world and the military build up from South China's Sea, where PLA (People's Liberation Army) is challenging the mighty US Navy.

Written over two thousand years ago is one of the most important book about leadership and strategy.
The Art of War startegies are applying in politics and business, many organizations have studied these strategies.

The book aim is invincibility, victory without battle, and unassailable strenght through understanding of the physics, politics, and psychology of conflict.

SMARTER, FASTER, BETTER THE SECRETS OF BEING PRODUCTIVE BY CHARLES DUHIGG

"Charles  has some wonderful advice for increasing productivity. The tips he higlights have most definitely played a huge part in helping me to build the Virgin brand " -Richard Branson founder Virgin Group

I often hear the sentence: "If you want to achieve big gooals you need to work hard" , which might be true . But  work hard is the same of be productive?  Charles Duhigg in his book " Smarter, Faster, Better" presents important tips of how to become more productive.

A RANDOM WALK DOWN WALL STREET BY BURTON G MALKIEL

I can say that investment is one of my passion .I 've been involved in this activity for more than 2 years , and is a source who is bringing me a passive income.

A book that I found it interested regarding investment is "A Random Walk Down Wall Street written by Burton G Malkiel.

To become successful in investing according with Warren Buffet " You dont need to have a stratospherical IQ , the only thing that you need is to have rationality and emotional intelligence".

In the last years I've studied a lot of techniques and strategies, but none of them have worked. Investing is simple the beast strategy is to buy and hold and take adavantage of compounding .

Albert Einstein once called compounding "the eight wonder of the world" At the end I fully recommend this book for those who are intersted to invest on financial markets.

EMERALD PIZZA ACADEMY

    DUBLIN STARTUP  WHO CREATES PROFESSIONAL PIZZA MAKERS



We all love pizza ,but the process of preparation it's not so simple like it's seems.To make a good pizza  we need a professional pizza maker. Today I had the honor to meet the founder of Emerald Pizza Academy   "Mihai Hogas" the first professional pizza making school in Ireland.

Having a vast experience and mastering the skills of pizza making after spends important years in Italy,Mihai come up with the idea to teach other people the secrets of making a good pizza.

Since I met him for the first time,I had the curiosity to ask him few questions about the business.

How did you came up with the idea to create a pizza academy in Ireland?

"The idea started in 2013 ,having experience and getting the certification from  Academia Pizzaioli Italy  ,the main idea of the business is to give pizza makers a professional level.Our customers are people who want to start their own pizza business and  chefs."

What are the challenges facing this business?

"Who create pizza makers who are specialized "

What is Emerald Pizza Academy  mission?

" Our mission is to encourage people to create their own pizza,with their own ingredients and to be an alternative of how today pizza is making."

What is the secret to become entrepreneur?  Do they have something unique? What drives them?

"It's not a secret  you need a lot of work passion and motivation."

Any advice for those who want to become entrepreneur?

"Never  give up follow your dreams"

For more informations regarding Emerald Pizza Academy you can find:

www.pizzaacademy.ie

Adress: 1 Essex Street East,Temple Bar Dublin

THINKING FAST AND SLOW BY DANIEL KAHNEMAN

thinking fast and slow

We  all are drive by our psychological movements which affect our judgement and decision making.
Daniel Kahneman Senior Scholar at Princeston University,awarded with Nobel Prize in Economics in 2002  in his book "Thinking Fast and Slow  underline how we understand our world and what expect  from it based on two experiements :System 1 and System 2

System 1 runs automatically
System  2 confortable low effort mode

Main function of System 1 is to monitor and control thoughts and actions suggested by system 1.People in general are overconfident prone to place too much faith in their intuitions.

THE 4-HOUR WORK WEEK BY TIMOTHY FERRIS

                            Escape 9-5,live anywhere and join the new rich


Does  the 9-5  come to an end? Do we work to much and unproductive?   Those are a kind of questions that  I often seen.A book that helped me to get the the answers for this topic is the ''The 4-hour work week'' written by Timothy Ferris.

An old concept it says that we need to work all life to retirement and save for the future.Most people think that life should be hard a resignation for 9-5 (in special if it's a job that you hate so much)
work in exchange for relaxing weekends and occasional vacantion.Work less be more productive earn more,enjoy life is syntax that Timothy belives.

People should understand that work less and be more productive is not synonym with laziness.Being busy is not the same as being productive.As Pareto's law is saying 80% of your desire outcome are the result of 20% of your activities inputs.

This book is for people who wants to become entrepreneur and spend no time running them.The financial goal of a start up should be simple  profit with less effort.

In the end I highly recommend this book and  dont forget this:'' What justifies spending the best years of your life ,hoping for happiness in the last''.